{"product_id":"unisex-supima-t-shirt","title":"Unisex Supima T-Shirt - COURAGE","description":"\u003ch2\u003eThe Finest Cotton. Full Stop.\u003c\/h2\u003e\u003cp\u003eNot all cotton is created equal. The \"COURAGE\" Unisex Supima T-Shirt is made from 100% Supima cotton — a rare, long-staple fibre grown exclusively in the USA that represents less than 1% of the world's cotton supply. The result is a tee that is noticeably softer, stronger, and more colour-retentive than standard cotton. At 160 GSM, it's lightweight and breathable without feeling thin — the kind of tee that drapes beautifully and gets better with every wash. Six carefully curated colours, including the earthy tones of Maroon, Beige, and Lavender that you won't find in any other COURAGE tee.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\"COURAGE\" Graphic:\u003c\/strong\u003e Minimal and intentional — a quiet statement on a tee that earns its place through quality, not noise\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Supima Cotton:\u003c\/strong\u003e Long-staple fibres that are softer, stronger, and more colour-retentive than standard cotton — this is what premium feels like\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e160 GSM:\u003c\/strong\u003e Lightweight and breathable — drapes beautifully without feeling thin or flimsy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegular Unisex Fit:\u003c\/strong\u003e Classic and flattering — a timeless silhouette that works for every body type\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e6 Curated Colours:\u003c\/strong\u003e White, Black, Navy Blue, Maroon, Lavender, and Beige — a sophisticated, earthy palette exclusive to this style in the COURAGE range\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizes XS to XXL:\u003c\/strong\u003e Inclusive sizing for every body\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGets Better With Every Wash:\u003c\/strong\u003e Supima fibres retain softness and colour far longer than standard cotton — built for the long run\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in India:\u003c\/strong\u003e Ethically crafted with care for people and the planet\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat Makes It Special\u003c\/h3\u003e\u003cp\u003eSupima cotton is not a marketing term — it's a certified standard. Only cotton grown from Pima seeds in the USA and meeting strict quality criteria can carry the Supima name. The extra-long staple fibres create a smoother, denser yarn that translates directly into a softer hand-feel, greater tensile strength, and superior colour retention. In practical terms: this tee feels better, lasts longer, and looks better for longer than a standard cotton tee. At 160 GSM, it's the lightest fabric in the COURAGE collection — ideal for warm weather, travel, or anyone who prefers a lighter, more breathable tee without sacrificing quality.\u003c\/p\u003e\u003ch3\u003eThe Colour Story\u003c\/h3\u003e\u003cp\u003eThe six colours chosen for this tee are deliberately different from the rest of the COURAGE range. Where other styles lean into bold or pastel tones, the Supima tee offers a more refined, earthy palette — Maroon, Beige, and Lavender alongside the essentials of White, Black, and Navy Blue. These are colours that age well, pair easily, and feel considered rather than trend-driven. A wardrobe investment, not a seasonal purchase.\u003c\/p\u003e\u003ch3\u003ePerfect For\u003c\/h3\u003e\u003cp\u003eDaily wear, travel, warm-weather dressing, gifting to someone who appreciates quality over quantity, layering under a jacket or overshirt, or simply as the tee you wear when you want to feel the difference that premium fabric makes. Designed for everyone — because the best basics are built to last.\u003c\/p\u003e\u003ch3\u003eHow to Style It\u003c\/h3\u003e\u003cp\u003eWear with straight-leg jeans and leather sneakers for a clean, elevated everyday look, layer under a linen overshirt for a warm-weather layering outfit, tuck into wide-leg trousers for a polished casual look, or pair with tailored shorts for a summer-ready ensemble. The earthy tones — Maroon, Beige, and Lavender — pair especially well with neutral bottoms and natural materials.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e 100% Supima cotton, 160 GSM – luxury feel, soft and breathable for all-day comfort.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e Regular unisex fit – classic and flattering, designed for every body type.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Wash inside-out in cold water, dry on low heat. 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