The Fabric Lab

Fabric Lab #5 – Fabric Sourcing in India: What ‘Premium’ Actually Means
Behind the supply chain of Indian premium cotton — India’s cotton geography (Vidarbha, Saurashtra, Warangal), the fibre terminology decoded (staple length, Supima, combed, ring-spun), the 5-stage supply chain, India’s textile hubs, and how to read fabric claims as a sceptic. Read more...
Fabric Lab #6 – The Euphor Fabric Standard: Our Full Transparency Report
The Euphor Fabric Standard — our full transparency report. Every specification (180+ GSM, 100% combed ring-spun cotton, reactive dyeing, pre-washed, OEKO-TEX), the compromises we refused to make, and the complete Fabric Lab series index. The series finale. Read more...
Fabric Lab #4 – The Lifecycle of a Quality Tee vs Fast Fashion
The data-driven lifecycle comparison of premium cotton vs fast fashion — month-by-month degradation, cost-per-wear calculations (₹4.84 vs ₹6.40 per wear), the 5-year wardrobe cost comparison, environmental impact, and why premium cotton ages better instead of degrading. Read more...
Fabric Lab #3 – How to Wash Premium Cotton (And What Kills It)
The complete premium cotton care guide for India — the 5 enemies of cotton (hot water, harsh detergents, tumble dryers, direct sunlight, overwashing), step-by-step washing guide, Indian-specific challenges (monsoon, hard water, sweat stains), and how long premium cotton should last. Read more...
Fabric Lab #2 – 100% Cotton vs Blends: The Honest Truth
The honest truth about cotton blends in Indian conditions — the 6 ways polyester blends fail in Indian heat and humidity, the cotton quality spectrum (carded to combed ring-spun), the marketing language decoder, and why 100% cotton is the only choice for Indian streetwear. Read more...
Fabric Lab #1 – GSM Explained: Why Fabric Weight Changes Everything
The definitive GSM guide for Indian streetwear — what GSM means, the complete weight spectrum (100–300 GSM), city-by-city recommendations for all 6 major Indian cities, how to test any tee’s GSM, and why fast fashion brands hide their numbers. Read more...

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on Jul 17, 2022

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on Jul 17, 2022

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on Jul 17, 2022

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