The Finest Cotton. Full Stop.
Not all cotton is created equal. The "COURAGE" Unisex Supima T-Shirt is made from 100% Supima cotton — a rare, long-staple fibre grown exclusively in the USA that represents less than 1% of the world's cotton supply. The result is a tee that is noticeably softer, stronger, and more colour-retentive than standard cotton. At 160 GSM, it's lightweight and breathable without feeling thin — the kind of tee that drapes beautifully and gets better with every wash. Six carefully curated colours, including the earthy tones of Maroon, Beige, and Lavender that you won't find in any other COURAGE tee.
Why You'll Love It
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"COURAGE" Graphic: Minimal and intentional — a quiet statement on a tee that earns its place through quality, not noise
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100% Supima Cotton: Long-staple fibres that are softer, stronger, and more colour-retentive than standard cotton — this is what premium feels like
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160 GSM: Lightweight and breathable — drapes beautifully without feeling thin or flimsy
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Regular Unisex Fit: Classic and flattering — a timeless silhouette that works for every body type
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6 Curated Colours: White, Black, Navy Blue, Maroon, Lavender, and Beige — a sophisticated, earthy palette exclusive to this style in the COURAGE range
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Sizes XS to XXL: Inclusive sizing for every body
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Gets Better With Every Wash: Supima fibres retain softness and colour far longer than standard cotton — built for the long run
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Made in India: Ethically crafted with care for people and the planet
What Makes It Special
Supima cotton is not a marketing term — it's a certified standard. Only cotton grown from Pima seeds in the USA and meeting strict quality criteria can carry the Supima name. The extra-long staple fibres create a smoother, denser yarn that translates directly into a softer hand-feel, greater tensile strength, and superior colour retention. In practical terms: this tee feels better, lasts longer, and looks better for longer than a standard cotton tee. At 160 GSM, it's the lightest fabric in the COURAGE collection — ideal for warm weather, travel, or anyone who prefers a lighter, more breathable tee without sacrificing quality.
The Colour Story
The six colours chosen for this tee are deliberately different from the rest of the COURAGE range. Where other styles lean into bold or pastel tones, the Supima tee offers a more refined, earthy palette — Maroon, Beige, and Lavender alongside the essentials of White, Black, and Navy Blue. These are colours that age well, pair easily, and feel considered rather than trend-driven. A wardrobe investment, not a seasonal purchase.
Perfect For
Daily wear, travel, warm-weather dressing, gifting to someone who appreciates quality over quantity, layering under a jacket or overshirt, or simply as the tee you wear when you want to feel the difference that premium fabric makes. Designed for everyone — because the best basics are built to last.
How to Style It
Wear with straight-leg jeans and leather sneakers for a clean, elevated everyday look, layer under a linen overshirt for a warm-weather layering outfit, tuck into wide-leg trousers for a polished casual look, or pair with tailored shorts for a summer-ready ensemble. The earthy tones — Maroon, Beige, and Lavender — pair especially well with neutral bottoms and natural materials.
Fabric: 100% Supima cotton, 160 GSM – luxury feel, soft and breathable for all-day comfort.
Fit: Regular unisex fit – classic and flattering, designed for every body type.
Care: Wash inside-out in cold water, dry on low heat. Flip it inside out before ironing.
